Also known as Retargeting, businesses serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It’s a practical way to target people who have already shown some interest in your business or brand. If a potential customer has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the potential customer back to the product page where they can be motivated to move to the next stage of the funnel—adding the item to cart.